Keep Calm and Carry On

Keep Calm and Carry On was a propaganda poster produced by the British government in 1939 during the beginning of the Second World War, intended to raise the morale of the British public in the aftermath of widely predicted mass air attacks on major cities. It had only limited distribution with no public display, and thus was little known. The poster was rediscovered in 2000, has been re-issued by a number of private companies, and has been used as the decorative theme for a range of products. I found this little pad and pen set depicting the poster at Indigo book store and had to snap a picture.